
The Story Behind
the Symbol
A journey from ancient Persia to your glass, blending millennia of cultural wisdom with the art of modern winemaking.
Creating Wines That Tell a Story
To create a premium wine brand that blends cultural heritage with modern elegance, offering smooth, accessible wines that tell a story and create memorable moments. We believe wine is more than a drink — it is an experience, a conversation, a bridge between past and present.
A Global Symbol of Elegance
To become a globally recognised wine brand that stands for quality, authenticity, and cultural pride. We envision Farvahar Wine on tables across the world — from intimate dinners in London to celebrations in Dubai, connecting people through the universal language of great wine.

The Meaning of Farvahar
The Farvahar is one of the most recognised symbols of Persian heritage, representing the eternal pursuit of good thoughts, good words, and good deeds. Its outstretched wings symbolise the aspiration to rise above, while the central figure embodies wisdom, choice, and the human spirit.
Crafted With Passion & Tradition
In the spirit of ancient Persia, our wine embodies the pursuit of enlightenment and strength. Every detail — from label to legacy — tells our story.

Tradition Meets Modern Vision
Born from a deep appreciation of Persian culture and a passion for exceptional wine, Farvahar Wine was founded with a singular vision: to create a brand that honours heritage while embracing modern sophistication. Based in London, the brand draws inspiration from the rich tapestry of Persian art, philosophy, and craftsmanship.
Every element — from the carefully selected grapes to the striking label design — reflects a commitment to quality and authenticity. The result is a wine that doesn't just taste exceptional but tells a story worth sharing.
