Wine cellar with atmospheric lighting
Our Story

The Story Behind
the Symbol

A journey from ancient Persia to your glass, blending millennia of cultural wisdom with the art of modern winemaking.

Our Mission

Creating Wines That Tell a Story

To create a premium wine brand that blends cultural heritage with modern elegance, offering smooth, accessible wines that tell a story and create memorable moments. We believe wine is more than a drink — it is an experience, a conversation, a bridge between past and present.

Our Vision

A Global Symbol of Elegance

To become a globally recognised wine brand that stands for quality, authenticity, and cultural pride. We envision Farvahar Wine on tables across the world — from intimate dinners in London to celebrations in Dubai, connecting people through the universal language of great wine.

The Farvahar symbol - ancient Persian winged emblem
The Symbol

The Meaning of Farvahar

The Farvahar is one of the most recognised symbols of Persian heritage, representing the eternal pursuit of good thoughts, good words, and good deeds. Its outstretched wings symbolise the aspiration to rise above, while the central figure embodies wisdom, choice, and the human spirit.

Good Thoughts
Good Words
Good Deeds
The Bottle

Crafted With Passion & Tradition

In the spirit of ancient Persia, our wine embodies the pursuit of enlightenment and strength. Every detail — from label to legacy — tells our story.

Farvahar Wine bottle front and back label — premium red wine with Persian Farvahar symbol, Product of France, 750ml, 14% ALC/VOL
The Founder

Tradition Meets Modern Vision

Born from a deep appreciation of Persian culture and a passion for exceptional wine, Farvahar Wine was founded with a singular vision: to create a brand that honours heritage while embracing modern sophistication. Based in London, the brand draws inspiration from the rich tapestry of Persian art, philosophy, and craftsmanship.

Every element — from the carefully selected grapes to the striking label design — reflects a commitment to quality and authenticity. The result is a wine that doesn't just taste exceptional but tells a story worth sharing.

Wine glass in warm candlelight ambiance